Background and experience

"We live in the greatest country where anything is possible through hard work and dedication. I am blessed to have every opportunity afforded to me and I thank God everyday for the bravery and lessons of my parents." - Mayra Etayo

• National Association of Wedding Professionals — Founder, Miami-Dade/Broward Chapter; later National President and National Vice President; recipient of the organization's Lifetime Achievement Award (2007)

• Village of Key Biscayne — Program Coordinator & Interim Recreation Director; managed the 10-acre Village Green, ran the Summer Camp Program for 4 years, and led events including the $50,000 annual July 4th Spectacular and the 1,200-participant Lighthouse Run & Walk

• Miami Seaquarium — Marketing Director, producing large-scale public events

• 20 Years in PR & Marketing — Media relations, crisis communications, and campaign strategy for 50+ clients including American Red Cross, March of Dimes, Central Holidays, Hotel Urbano and Louis Cruises

• Mary Kay Cosmetics — Independent Sales Director (top 2% of the company); built and led a team of 26+ consultants and ran her own training studio, The Pink Door in San Antonio, Texas.

• NJC Corporate Enterprises (2007–Present) — Vice President & Merchandise Retail Vendor Coordinator for major live events including the College Football Championship, San Antonio Brahmas, and concerts for artists like Justin Timberlake, Journey, Coldplay, and Zach Bryan, Ella Langley, Morgan Wallen, BTS, and more.

Highlights

Mayra Etayo was raised on a simple lesson: opportunity is something you build with your own hands. The daughter of Cuban immigrants who rebuilt their careers from scratch after arriving in the United States, and raised in part by a grandmother who never let limited eyesight slow her down, Mayra grew up watching resilience in action — and it shaped the way she leads today.

Born in New York and raised in Miami, Mayra earned her degree in Public Relations from Florida International University, with minors in Marketing, Advertising, and Psychology. Her early career took her through hurricane-preparedness PR for Amoco, community health campaigns with the American Red Cross, event coordination for the City of Key Biscayne, and marketing direction at Miami's aquarium, where she produced major events featuring artists like Jon Secada and Gloria Estefan.

In 2002, she co-founded NJC Communications, building an international client roster in the travel industry in the aftermath of 9/11. She went on to found the Miami-Dade Broward chapter of the National Association of Wedding Professionals and later served as its national president. Along the way, she credits her years as an independent sales director with Mary Kay — top 2% in the company — with sharpening the public speaking, sales, and leadership skills she relies on most.

Today, as Vice President of NJC Events Services, Mayra brings that same drive to producing seamless, high-performing live events at some of the country's biggest stadiums and stages.